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March 2016

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A Travel Destination is boosted by its Social Media Presence
A Travel Destination is boosted by its Social Media Presence


I have always maintained this opinion that whenever you are looking for a travel destination which has all amenities that your heart desire, be careful that you are actually running from one crowd to another. The more facility a place provides, chances are you will get more crowds there.

However, the latest craze in the tourism sector in India is visiting off-beat destinations rather than the popular one. There were always a few takers preferring unknown hamlets, but in recent times, the numbers have increased. What more interesting is apart from backpackers and couples, tourists with all family members are opting for such places. There was a time when information of lesser known travel destinations used to spread mainly through word of mouth. Families rarely opted to such destinations because they had no clear idea about the amenities available at  these places. After all, word of mouth from one or two travelers could not paint a clear cut picture of these destinations.

In recent times, the same old school of the word of mouth is playing a big role in promoting offbeat destinations in India. Today word of mouth literally does not mean only “words” only. It means lots of other things. That is where social media is playing a big role.